We recently attended the Food Safety Summit and did something cool.
We had a 10×10 booth and needed a TV to play demo videos of our product. Typically, we rent a TV from exhibitor services. They deliver it to your booth, let you use it for the duration of the conference and then pack it up after the show floor closes. It can be expensive, but it’s convenient.
After browsing on Amazon, I found that the same size TVs were one third of the price that most exhibitor services companies charge to rent, most with free shipping. We have a few TVs in our office already and knew we didn’t need another one, not to mention the hassle of trying to ship it back to Maryland in one piece.
We decided to donate it after the show.
After looking online, we found Zealous Good, a website that pairs up people who have items to donate and charities that are looking for those items in Chicago. This connected us with Doris, of dGreenHouse Inc., a nonprofit dedicated to providing permanent stable/safe housing, education, jobs and supportive services for low-income and homeless women veterans and their families who are in need.
Doris had just placed a previously homeless veteran and her child in a new home and knew the TV would be a welcomed surprise after living in local shelters. We met at the convention center after the Food Safety Summit was over and handed over the TV.
I encourage marketers to think about the option of donating relevant exhibiting items, like electronics, to local charities. It takes a few extra steps but can change someone’s life for the better. Stretch your marketing dollars even further and give back during tradeshows!
Share your stories of giving back with #Exhibiting4Good
We want this to catch on! Happy exhibiting fellow marketers 🙂